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Dry January Skincare: 5 Simple Ways to Hydrate & Nourish Your Skin This Winter

Updated: 2 days ago

Close-up of a woman applying lotion to her dry, flaky elbow with the text “Dry January Skincare – 5 Simple Ways to Hydrate & Nourish Your Skin This Winter” and the SHINE Tanning Solutions logo. The image emphasizes winter skincare and hydration tips.

January is often thought of as a time to detox, declutter, and start fresh. But while you're swapping wine for water and reorganizing your life, your skin might be silently screaming for attention.


Thanks to frigid air, dry heat, and a dip in motivation after the holidays, your skin’s barrier can easily become compromised — leading to flakiness, irritation, and a tight, uncomfortable feel. The good news? You don’t have to overhaul your entire skincare routine to make a difference.


Instead, a few intentional tweaks can help restore balance, moisture, and that healthy glow we all crave during the dreariest month of the year.


Let’s dive into five skin-loving habits that’ll help you survive (and thrive through) Dry January.



Hands holding and squeezing lotion from a bright pink-purple bottle into the palm, with the headline text “Rethink What You’re Putting on Your Skin” and a large number 1 in the corner. The image highlights skincare awareness and product ingredient mindfulness.

Let me know if you need a shorter or more keyword-optimized version for web or social media use!

1. Rethink What You're Putting on Your Skin


Let’s be real: December is gift set season. You’ve probably got a new stash of beautifully packaged body lotions, scrubs, or bubble baths. They smell divine, but here’s the catch — many of them are packed with ingredients that can mess with your skin’s balance.


Common culprits include:

  • Parabens – These preservatives can throw off your skin’s pH and cause sensitivity over time.

  • Mineral oil – Often gives the illusion of moisture but sits on top of the skin instead of nourishing it.


If you’ve ever used a product and your skin felt itchy, tight, or irritated afterward, that’s your body saying, “No thanks.” It’s okay to listen.


January is the perfect time to pare down. Choose clean, fragrance-free, and nourishing products that truly support your skin’s health — not just your senses.



SHINE Tanning Solutions exfoliating dry brush and black exfoliating mitt displayed together, with bold text reading “Say Goodbye to Flakes: Try the SHINE Double E Method” and a large number 2 on a purple shape in the corner. The image promotes a two-step exfoliation skincare routine.


2. Say Goodbye to Flakes: Try the SHINE Double E Method


Dry, flaky skin? That’s a sign your skin’s top layer is holding on to dead skin cells — and moisture can’t fully absorb if it's trapped behind buildup.


At SHINE Tanning Solutions, they swear by the Double E Method — a two-step exfoliation approach designed to gently but effectively prep your skin for hydration and self-tanning.


Here’s how it works:


Step 1: Dry Brushing

Use the SHINE Tan Prep Exfoliating Dry Brush in circular motions before you shower. Start from your feet and work upward. This boosts blood flow, stimulates lymphatic drainage, and sloughs off dead skin without irritation.


Step 2: Wet Exfoliation

Once in the shower, grab the SHINE Exfoliating Mitt with a mild, non-moisturizing body wash. This removes any leftover dead skin cells and leaves your skin soft, smooth, and ready to absorb both moisture and tanning solutions.


Why it works:

  • Gentle yet effective: Perfect for all skin types

  • No oily residue: So your products (or tan!) go on evenly

  • Improves circulation: Say hello to healthier, glowier skin


✨ January Special: Grab both the Exfoliating Brush and Mitt together for 50% off – save $9.99!


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EXFOLIATING DUO
$19.98$9.99


SHINE Tanning Solutions exfoliating dry brush and black exfoliating mitt displayed together, with bold text reading “Say Goodbye to Flakes: Try the SHINE Double E Method” and a large number 2 on a purple shape in the corner. The image promotes a two-step exfoliation skincare routine.

3. Consistency > Perfection in Your Skincare Routine


We get it — post-holiday burnout is real. January can feel like a gray, slow-moving blur. But this is when your skin needs you the most.


Cold air outside, dry heat inside, and irregular sleep or diet patterns can all take a toll. That’s why consistency is more important than ever.


You don’t need a 10-step routine. Just show up with the basics:

  • Gentle cleanser

  • Hydrating toner or mist

  • Nourishing moisturizer

  • SPF during the day (yes, even in winter!)


Small, consistent steps done daily beat a once-a-week skin marathon. Think of it as showing your skin some daily kindness.



Close-up of a woman receiving a professional facial treatment, lying down with her eyes closed while a skincare specialist applies a chocolate-colored hydrating mask using a brush. The woman’s head is wrapped in a soft purple towel. The text reads “Book a Professional Hydrating Treatment” with a large number 4 in a purple shape. The image promotes self-care and winter skin hydration.

4. Book a Professional Hydrating Treatment


Sure, your at-home routine is key — but sometimes, your skin needs a little extra TLC that only a pro can provide.


Licensed estheticians use treatments that go deeper than your typical mask. These services are designed to:

  • Hydrate below the surface

  • Rebuild your skin barrier

  • Calm irritation and redness

  • Tailor results to your current skin condition


One great example? The Hot Chocolate Facial at SHINE.


🍫 What is it?

A deeply hydrating, comforting facial that restores moisture, calms the skin, and supports your barrier — especially beneficial when winter dryness peaks.


✨ January Special:

Hot Chocolate Facial now $70 (regularly $85) — cozy, calming, and your skin will thank you!


BOOK YOUR APPOINTMENT NOW BY SELECTING YOUR LOCATION BELOW.



Black spray bottle labeled “Setting Spray” in pink and white lettering, with the text “Hydrate After Your Spray Tan, Too” and a large number 5 in a purple shape. The image emphasizes the importance of post-tan hydration as part of a skincare routine.

5. Hydrate After Your Spray Tan, Too


Think your skincare ends after a spray tan? Nope. Hydration doesn’t stop just because you’re golden.


The SHINE Setting Spray Add-On is a total game-changer. Used after your spray tan, this lightweight mist helps lock in moisture without that greasy, heavy feeling. It's especially helpful in winter, when dry air can zap your glow in no time.

  • Keeps skin hydrated post-tan

  • Helps tan develop evenly and last longer

  • No oily residue


✨ January Special: Setting Spray Add-On just $5 (regularly $10) — a little goes a long way.




Wrapping It Up: Your Skin Deserves Some January Love


Dry January doesn’t just have to be about ditching the wine — it’s also about tuning in to what your body, mind, and skin really need.


By making small but intentional choices, you can support your skin through the harshest month of the year without overcomplicating your life.


Here’s your winter skin checklist:

  • ✅ Ditch the irritating products

  • ✅ Gently exfoliate with the Double E Method

  • ✅ Stay consistent, even if it's simple

  • ✅ Treat yourself to pro-grade hydration

  • ✅ Lock in moisture post-spray tan


This month is all about resetting, simplifying, and listening to your body. Your skin is part of that. And hey — you don’t have to go it alone. The team at SHINE is always here to help guide you.


Because at the end of the day, healthy skin isn't about doing everything — it's about doing what works for you.



FAQs


Q: Can I exfoliate every day during winter?

A: Nope! 1–3 times a week is ideal depending on your skin type. Over-exfoliating can actually worsen dryness.


Q: Should I change my moisturizer in the winter?

A: Absolutely. Switch to a thicker, more emollient moisturizer that supports your skin barrier.


Q: Is SPF really necessary in January?

A: 100%. UV rays don’t take a winter break, and snow can reflect up to 80% of them!


Q: Can dry skin affect how my spray tan develops?

A: Yes! Dry or flaky skin can lead to uneven absorption. That’s why exfoliation and hydration are key before and after your tan.



 
 
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